KPSN Store ORM & SEO Growth

About project

KPSN Store is a portfolio and eCommerce-style website showcasing premium home and living products, including Vynette and Cappella.

The client’s main goal was not full website development. The focus was ORM and SEO for two brand keywords: Vynette and Cappella.

The target was to improve brand visibility in specific locations, including the Netherlands, Switzerland, Germany, and Belgium. To support this, we worked on multilingual blogs, on-page SEO, off-page backlinks, and brand-focused optimization.

Concept

Company Values & The Relationship

KPSN Store needed focused SEO support for brand visibility.

Instead of targeting many random keywords, the campaign was built around two clear brand terms. This made the strategy more specific and easier to track.

We worked on improving search signals through content, multilingual blogs, backlinks, and on-page optimization so the website could gain visibility in the required locations.

Challenge & Solution

Challenge

The main challenge was ranking two specific brand keywords in multiple European countries within a short time.

The website needed better SEO signals for Vynette and Cappella. The client also needed location-focused visibility in the Netherlands, Switzerland, Germany, and Belgium.

Because these were brand-focused keywords, the work needed to support ORM, content relevance, and authority building.

Solution

We created a focused ORM and SEO strategy for KPSN Store.

The work included multilingual blog creation, on-page SEO improvements, keyword placement, content optimization, and off-page backlink building.

This helped improve search relevance for Vynette and Cappella and supported brand visibility in the target countries.

Services / Work Done

• ORM strategy
• Brand keyword SEO
• On-page SEO
• Meta title optimization
• Meta description optimization
• Multilingual blog creation
• Content optimization
• Off-page backlink building
• Location-focused SEO
• Brand visibility improvement
• Search result optimization
• SEO performance tracking

Results

The campaign helped KPSN Store improve SEO visibility for the target brand keywords within one month.

By using multilingual blogs, on-page SEO, and off-page backlinks, the website gained stronger search signals for Vynette and Cappella.

The work supported brand visibility across the Netherlands, Switzerland, Germany, and Belgium.

• Brand Keyword SEO
• Multilingual Blogs
• Off-Page Backlinks
• Results in One Month

Keyword / Location Points

• Vynette keyword visibility improved
• Cappella keyword visibility improved
• Targeted Netherlands, Switzerland, Germany, and Belgium
• ORM support for brand search presence

Need your brand keywords to rank on Google?

We help brands improve ORM, optimize website content, publish location-focused blogs, and build backlinks for stronger search visibility.